About
Simple scales.
We build work tools for teams who want to get work done, not manage tools. Today, that team is people and AI agents.
What we believe
Work doesn’t get lost in the doing. It gets lost in the handoff.
Somewhere along the way, “powerful” came to mean “impossible to use without training.” Then agents arrived, and every team got a new kind of worker that none of their tools were built for.
We believe the hard part isn’t the work itself — it’s the moment work moves from one worker to the next. That’s the part we own.
Simple isn’t “less than.” Simple is exactly enough.
What guides us
Three rules we build by.
No complexity
Every feature earns its place. If it doesn’t help work get done, it doesn’t exist.
Respect your time
Minutes to set up, not weeks of onboarding. Tools should serve you.
Honest and accountable
No dark patterns. A person approves what matters, and every decision is on the record.
What we build
One core product, and a few useful tools.
Built by a small team
Founded by Charles Aaron David
A lean team that ships fast, listens to feedback and uses what it builds.
Ready to hand off the handoffs?
Start with one project. See the plan before anything is sent.